Experience vibrant, long-lasting results with authentic Italian hair color made for hair colorists who demand performance, quality and style.
Professional-grade hair color products developed and manufactured in Italy using cutting-edge technology and the highest quality ingredients. Trusted by stylists worldwide, our color delivers exceptional coverage, brilliant shine, and gentle care — every time.
Italian hair color is known around the world for its luxurious texture, rich pigments, and dependable results. Our formulas are crafted by expert chemists in Italy using a balanced blend of science and nature. Whether you're seeking deep gray coverage, radiant cool blonde tones, or fashion shades, our Italian-made hair color provide the performance professionals expect — without compromise.
All of our hair color products are created in Italy, adhering to strict EU quality and safety standards.
Rich Pigments for Lasting Color. Our Italian hair color covers deeply and stays vibrant, providing clients with exceptional longevity.
Offer your clients a more comfortable coloring experience with formulas that are gentle on the scalp and hair. PPD-Free option available in Epic Italian hair color.
Achieve flawless results on all hair types and textures, even resistant grays, without compromising shine or tone.
Explore our range of Italian hair color products and discover why salons across the country are making the switch. If you are a salon professional or hair salon looking for a top professional Italian hair color brand visit:
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